The Role of the Value Chain in Supporting the Sustainability Strategy in Economic Units– from an Accounting Point of View An Exploratory Study

Abstract

  The study aims to test the contribution of the application of the value chain approach in supporting the sustainability strategy in Iraqi industrial economic units from an accounting point of view. To achieve the objectives of this study, the opinions of a random sample of professionals in the field of financial accounting and cost accounting in Iraqi industrial companies trading their shares in the Iraq Stock Exchange were surveyed. A questionnaire was prepared and distributed to the study sample, which included two axes, the first axis information on the study sample to analyze the characteristics of the sample, and the second axis to t est the role of the application of the value chain in achieving sustainability requirements developed by the researcher using previous studies. Sustainability requirements are six as follow:  increasing growth rates in profits. Achieving competitive advantage, gaining and maintaining customers, improving the quality of production, satisfaction and loyalty of the employees and optimal use of the  resources. The questionnaire data were analyzed using the statistical program (SPSS) version 23.The study found that the application of the value chain in Iraqi industrial economic units leads to cost reduction while maintaining quality, gaining customer satisfaction, increasing growth rates in profits, supporting competitiveness and enabling it to survive and continue, and support its sustainability strategy The study recommends the need to apply the value chain in Iraqi industrial economic units in order to increase its ability to continue and stay in the competition market in the long term and to achieve sustainability from an accounting point of view.Keywords: Value Chain, Sustainability Strategy