إدارة علاقات الشريك الداخلي من منطلق ركائز الاتصالات التسويقية المتكاملة

Abstract

   The problem with current research  ires  in the letters addressed to the internal partners for from the various contact sources can be mixed and leads to confused about the image of the organization and wish that his conception of the partners becomes their relationship to relationship with them temporary and marginal non-profitable, because the importance of understanding the integrated marketing communications requirements lies in the focus towards its partners and how to address them and unify their messages against them and draw their attention in order to achieve satisfaction and then win their loyalty and maintain them to become part of the organization through a good relationship with them and management excellence compared to rival organizations.            Was chosen as the government banks - Rafidain and Rasheed and their branches - deployed in the capital, Baghdad, brought together nearly (117) members of Director and Deputy Director representing the research community, was selected from this community (73) individuals as a sample deliberate a rate of 61% of the total community.                                                                                                                        

 Find and sought to achieve a number of goals was the possibility of reaching a deeper understanding of the subject of integrated marketing communications and the extent of their relationship and their impact on the internal management partner government to government relations banks in Iraq, and any of dimensions with greater impact.             

   The search to find a set of conclusions was the most important of the following:

1-There is no indication that the surveyed banks able to secure continuous contact and communication with the interior environment and its partners to address the entrants and influence them through the consolidation of the activities of marketing communications channels to deliver information to them and find out their opinions and become unable to discover the true intentions.                                                          [ 

    In light of this research offers a set of recommendations from the next most importan :

should the surveyed banks departments to reconsider strategies and policies of communication with entrants partners and address the current reality through the development of the activities of communication tools unite together a common strategy and strengthen each other and talk to them with one voice and to coordinate high.