مدى تأثير الإعلان ووسائله في تنمية الطلب السياحي_ دراسة لمجموعة من فنادق الدرجة الممتازة في بغداد
Abstract
The study carried out by the researcher explains, and aims to identify the relationship between advertising and different methods and between tourist demand in the sample included a group of excellent class hotels in Baghdad, has been the use of the correlation coefficient and the regression coefficient and some statistical issues to choose relation between variables The study found that there are to announce a positive impact and it means on tourism demand and the effect that this hotel is under study or tourism organizations in the event of use to advertise the required level will have a significant role in increasing tourist demand .
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