The Impact of Strategic Decision on the Marketing Mix. ( Field research in the state company of Electrical Industries)

Abstract

     The research aims to identify the nature of relational related and thrir impact on the entrances of the strategic decisions (analytical entrance, intuitive and behavioral entrance) and elements of the marketing mix (product, pricing, promotion, and distribution) in the General Company for Electrical Industries, which is one of the Ministry of Industry companies. Therefore two basic hypotheses have been adopted:

     The first hypothesis: there is a relationship between the entrances of the strategic decisions and elements of the marketing mix.

The second hypothesis: There is a significant moral effect between the strategic decisions and of the marketing mix.

     Analytical method has been adopted in order to reach to the research's results , to obtaining information has been the list of the questionnaire as well as interview technique and observation through field homeliness of the researcher in the company as research adopted statistical methods (percentages, the arithmetic mean, and the average percentile) in addition to the means of statistics inferential (correlation coefficient, regression coefficient, and moral tests).

     The main conclusions and recommendations of research into strategic decisions have come up with an effective role in achieving the marketing mix in line with the financial and material potential for the company to achieve a competitive advantage in the market in light of changing environmental conditions as the research found that there are a set of recommendations supporting the use of all types of entrances strategic decisions by managers because its direct impact in determining the appropriate marketing mix to achieve the company's goals.