واقع تسويق جودة الخدمات التعليمية (دراسة تطبيقية في كلية المأمون/الجامعة)

Abstract

        The Aim of this study is to measure the status of services quality marketing of AL- Mamoon College in Baghdad. The study was based on major questions related to: the level of marketing the quality 0f the university services. evaluation of the status of marketing of the university services (view of students and workers, measurement of AL- Mamoon College graduates performance from the point of view of their employer.

The researcher has used several statistical methods including descriptive statistics, mathematical means, standard deviation frequencies, percentages and the ( t-test and X²  )

Three samples were drawn in this study, the students and workers of AL- Mamoon graduates in all Baghdad cities, the study sample was selected randomly(n=758 responses:406 students, 98 workers and 254 employers distributed among the different Baghdad cities.

Three questionnaires were designed and directed to students, the workers, and the employers. A panel of scientific expert have approved the applied statistical tools. Reliability check was performed through a random sample (20) of individuals, while reliability constant according to Cronbach alpha (CA=0.842) for workers (CA=0.911) for students (CA=0.782) for employers and all for which are acceptable values for statistic analysis.