تحديد استراتيجيات التسويق الأفضل للقطاع الصناعي تحت ظل الأزمات الاقتصادية في العراق

Abstract

The great economic changes, witnessed by domestic and international economies, entail the economist to have the following inquiry: Where is the world economy proceeding to? What strategies should be set down or developed by theoreticians and businessmen, in the framework of local and international economic challenges which make business economics enter a conflict of race with time, particularly when time itself alters to become an element of production. We must find out our attitude towards these changes in Arab countries, and whether we have prepared ourselves to play an effective role in these evolutions and changes, or shall we remain negative and affected, neither positive nor effective!

That is the case concerning macro-economy. As to the micro-economy, what is the position and attitude of businessmen, in particular, towards such evolutions and what they represent of real challenge to their production,  service and marketing  activities.

       In this research, we would our best to respond to these inquiries, at the same time acknowledging that we will not cover all these subjects on both macro and micro economic levels. We will concentrate , in particular, on marketing strategies on the micro-economic level, indicating that such strategies have grown , on both levels, in the present circumstances , so important that they rise to the level of defensive or national security strategies. Contemporary wars have one of two features, either traditional wars concealing commercial conflicts and interests, or direct  economic wars. Now, in the world of business, we began to hear several terminologies derived from wars, such as : Know your enemy(competitor), marketing intelligence services, espionage, industrial, (commercial, etc…), sub-servants,  hegemony of the market , market partitioning, war of prices,  friction, clashing, avoiding, localization, competition, etc…