Measuring Operational Efficiency and Service Delivery Effectiveness Introducing to Using DEA Comparative Study of Customers Companies Communication Working in Iraq
DOI:
https://doi.org/10.31272/jae.i127.97Keywords:
operational efficiency, service effectiveness, DEA techniqueAbstract
The study aims to measures the operational efficiency and effectiveness services which are given by the various communication companies operating in Iraq, These services are suitable to users in order to keep a profitable continuity in the competitive market. This was accomplished using the comparative process for the operational efficiency and the effectiveness of rendering services for the year 2017.
The data envelopment analysis was used on two stages. The first stage was to measure the range of the company efficiency in using its infrastructure and its resource to get high quality services. The second stage included the rang of their capabilities in saving these services and turn them to the customers. The study covered communications companies operational in Iraq. It was concluded from the study that DEA techniques could be used on two stages for comparison between communication companies in agreement with financial standards for evaluation, the local communication companies achieved high degrees of efficiency and are effective in rendering serves and gain high profits, The study recommends ways for improvements. They were based upon comparisons of operational efficiency and its use as services.
The study recommends that the companies should concentrate efficiency, effectiveness introducing services to costumers and find the possible objectives they include the development and continues improvement, of various services which satisfy their clients on present and long term.
References
اولاً : العربية
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