Strategic thinking and its role in achieving sustainable competitive advantage - A field study - the Iraqi oil sector

Abstract

The growing interest in both strategic thinking and sustainable competitive advantage because of the great importance it represents to organizations of different nature of their activity, because the new thought is strategic innovation thought as a fundamental change
that comes from a revolution in creative thinking, so it starts from where the mind ends,
diagnosing long-term opportunities to bring it back to The present is to achieve it, and
through that, to achieve the well-being of societies, as it leads to breaking the rules of
competition with others and not competing with them on the basis of better performance,
and organizations abandon the traditional rules of competition and adopt new rules that
make them look beyond their existing mental models. It leads to building new business
models through which it forms new markets or is reshaping existing markets to offer a
high value to the customer and the organization, which leads to building a sustainable
competitive advantage that has become an urgent need for organizations in light of the
growing environmental change and which has made them temporary at best, and therefore
It has to be strengthened and its resources developed, so strategic thinking has become a
critical variable in its construction. Therefore, the research aims to determine the reality
of the oil sector companies ’work in the field of strategic thinking and its role in achieving
sustainable competitive advantage and stirring the attention of strategic leaders in the
sample examined for the most important research variables.