هندسة التدريب للمهارات الناعمة ودورها في تسويق الخدمات السياحية

Abstract

      Training in the world of communities and contemporary institutions is regarded as a  tool for economic and human development and its device, has a key role in the evolution of the quality and level of services provided, and highlights the importance of adopting the foundation of all learning and development of knowledge capital, to achieve the benefits of growth and future success. Which requires re-training programs Engineering constantly to meet those tastes and consumer experiences with guests / customers and at the same level, the practical training can achieve continuous development of skills soft staff in the marketing of tourism services, while the problem of the researchs  the questions addressed by the researcher that: Is there crystallize factors superiority when to go about training programs for soft skills Engineering.? And what are the ways and priorities that contribute to raise the catalog business performance tourist levels.? The importance of the study by reviewing the opinions and ideas of theoretical and practical to the subject of training programs for soft skills Engineering in the marketing of tourism and hotel service and research aims to review the content of the training and behavior Engineering in the marketing of tourist activity, has reached a researcher to conclusions, including: that the subjection of training to engineering can provide    knowledge and adds marketing a variety of information, and gives the advanced skills and capabilities, and it was the most important recommendation is to go towards building a knowledge-based engineering training programs and the transition to the adoption of accurate methods for the development of marketing skills.

     Basic technical terms of tourism, engineering training, soft skills, tourism marketing