أثر بحوث التسويق في منتجات الشركة العامة لصناعة البطاريات (بحث تطبيقي في الشركة العامة لصناعة البطاريات)

Abstract

This study deals with The influence of marketing researchs on products . It concentrates on one section of management levels in the company . Which is that of administrative managers.

The research problem attempted to study and analysis the influence of marketing researches on products.

The aim at achieving a number of applicable goals depending on one major hypotheses .

 The researcher set a questionnaire to collecting the data and information relating to the study , which was distributed to sample of (30) department manager heads of section states company .

In order to processing the data resorted to many statistical methods such as arithmetic means the standard deviation and the slope .

The statistical methods had shown a number of results the most obvious of which may be presence of a moral influence marketing research on products as to the discussion of the results the practical study emphasis on the attention required for both of the marketing research and products .