The dimensions of service quality and its impact on psychological factors related to the final consumer behavior - ِA study on a sample of workers in Iraq Zain Telecom

Abstract

     This research seeks to test the relation quality of service dimensions and its impact on psychological factors of final consumer behavior It , also seeks to achieve its objectives by identifying the key dimensions of quality of service and the dimensions of the most important, and for the disclosure of the nature of this relationship and influence , Tow hypotheses and two sub-hypotheses formulated which have been It was tested using the means of statistical and applied statistical program spas adopted a questionnaire as a tool head in the data related to the field side of the collection, The research sample (50) members of the mobile phone users in Zain Iraq and the research some  important conclusions: there is a correlation and impact of legal persons between the dimensions of the relationship Service and psychological factors final consumer behavior and the quality of the most important recommendations: the need for attention to the dimensions of quality of Service (reliability, responsiveness, security) is to be effective in influencing the final psychological factors of consumer behavior according to the search results .