استخدام الهاتف النقال في صناعة الضيافة - دراسة ميدانية

Abstract

The  aims  of this  study is  to  examine  the  customers  intentions  to  download mobile applications in the hospitality . industry , The Technology  Acceptance Model has been applied  this research to explain customer intentions .  The target population of this study is College students . Multiple linear regression analysis, exploratory factor analysis have been employed to test the hypotheses of the study . Though major hospitality companies offer mobile applications, more than  half of respondents have  responded that  they have not used mobile applications from the hospitality firms . In addition , The results   have shown what encouraged customers to download mobile applications in the hospitality industry .