The importance of administrative empowerment in tourism marketing

Abstract

Empowerment management and marketing of tourism services formed the intellectual basis on which the research focused, The current research aims to gain descriptive knowledge of the nature of empowerment of those working in the field of marketing tourism services, Based on the importance of the research variables in highlighting the strengths of the administrative empowerment method and the increasing interest it has recently received as it is considered one of the contemporary administrative and strategic concepts that play a vital and important role in the ability to market tourism services with great ease, The main problem of the research revolved around the extent to which the dimensions of administrative empowerment (participation, power, delegation of authority, work team and motivation) embody their role in marketing tourism services, which are among the important factors for the sustainability of the work of tourism organizations,  It contributes to identifying the most important obstacles that the organization may face in marketing its services, proposing appropriate solutions for them, evaluating them, choosing what is appropriate for it, and addressing them to prevent them from affecting its work.

This study adopted the descriptive method in presenting its variables based on solid sources such as books, letters, and dissertations. The study reached a number of results, the most prominent of which was the extent of the importance of delegating employees in order to enable them to make sales decisions without referring to senior management, which indicates the fundamental role what role does administrative empowerment play in marketing tourism services? In addition to a set of recommendations that concluded the research, which were based on the results, the most important of which is the necessity of involving workers at various administrative levels in making sales and marketing decisions by informing them of the necessary information for marketing tourism services, in addition to diagnosing the most important challenges that stand in the way of their implementation and treatment..