The effect of satisfaction in internal marketing communications of work turnover: a study of the opinions of a sample of workers in some museums in Baghdad
DOI:
https://doi.org/10.31272/jae.i145.1286Keywords:
Internal Marketing Communications Satisfaction, Work Turnover, organisational integration, communications climate, relationship with subordinatesAbstract
The study aims to know the nature of the relationship between internal marketing communications satisfaction, represented by its seven dimensions (communication climate, relationship with superiors, organisational integration, media quality, organisational perspective, personal feedback, relationship with subordinates, and impact on work turnover. The problem of the study was diagnosed by answering the central question: Does internal marketing communications satisfaction Impact turnover? The importance of the survey becomes clear in highlighting the role of internal marketing communications satisfaction on turnover and the resulting positive reactions that appear in the behaviour of employees. The study adopted the descriptive, exploratory and analytical approach. It used the questionnaire as the primary tool in collecting information and data, which consists of (57) items, and the data was collected. Through a sample of (171) workers in the National Museum, the Baghdadi Museum, and the Natural History Museum within the city of Baghdad, the study was based on SPSS V29) and (AMOS V29) programs. Several statistical measures and methods were used, the most important of which were (standard deviation, (2) (TEST), Pearson correlation coefficient, and simple linear regression analysis). The study reached a set of conclusions, the most important of which is that job salary is not commensurate with the qualifications and requirements of life. For the museum employees, the decision to work in the museum was unsuccessful, and the employees were confused, Constantly thinking about leaving work at the museum
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