تـأثـير تـسـويـق المـحتـوى في إدارة عـلاقـات الـزبـون "دراسة استطلاعية تحليلية في شركة آسياسيل للاتصالات"

Abu Al-Naga, A. A. N. M. (2018). The impact of content marketing on improving the image of the Egyptian tourism sector: An applied study. Scientific Journal of Commerce and Finance, 1(38), 65–100.

Al-Bakri, T. Y. (2015). Marketing communications and promotion. 1st ed. Amman, Jordan: Dar Al-Hamed.

Harahsha, T. M. (2015). Customer relationship management and its impact on marketing performance: Applied study on Orange Jordan Telecommunications Company. Master’s thesis, Graduate School, Zarqa University, Jordan.

Zouba, R. Y. I. (2020). The impact of service quality on customer relationship management: Applied study on a sample of Iraqi banks. Higher Diploma thesis, College of Administration and Economics, Al-Mustansiriyah University.

Al-Sheikhli, R. F. J. (2012). The impact of customer relationship management on building organizational loyalty: Exploratory study on a sample of Iraqi private banks. Master’s thesis, College of Administration and Economics, University of Baghdad.

Al-Taie, H. A. N., & Abu Khair, N. I. (2022). E-marketing in the service sector: Conceptual and applied approach. 1st ed. Amman: Dar Kafa’at Al-Ma’rifa Publishing.

Abdullah, M. M. (2022). The role of content marketing in achieving customer happiness: Analytical study of opinions of Apple iPhone users in selected colleges of Tikrit University. Tikrit University Journal, 19(18), 157–175.

Al-Issawi, M. H. H. S. (2016). The role of customer relationship management in enhancing marketing superiority: Comparative analytical study between Zain and Asia Cell telecommunications companies. Master’s thesis, Business Administration, College of Administration and Economics, Tikrit University.

Nsoor, R. W., & Hammad, M. (2021). The impact of content marketing on consumer purchasing behavior: Field study of household electrical appliance consumers in Latakia. Al-Baath University Journal, 43(25), 123–146.

Musayhib, M. R. (2011). The role of customer relationship management in achieving competitive advantage: Analytical descriptive study of a sample of employees in public hospitals in Baghdad. Master’s thesis, College of Administration and Economics, University of Baghdad.

Ma’la, N. (2010). Customer service: An integrated communication approach. 1st ed. Amman: Zamzam Publishers and Distributors.

foreign sources

12. Kingsnorth, Simon, (2016), Digital Marketing Strategy: An integrated approach to online marketing, 1ed, Kogan Page Limited, Britain and United States.

13. Saha, Amit& Kar, Debopriya, (2020), Digital marketing during a pandemic: A study on impact of digital marketing on consumer Perception during lockdown in Guwahati city, International Journal of Commerce and Management Research, Vol.(6), No.(4), pp.(18-22).

14. Baltes, L. P., . (2015), Content marketing-the fundamental tool of digital marketing. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 8(2), 111.

15. Nelli, R. P. F., . (2016), Content Marketing. Approcci e tendenze nell'esperienza italiana (pp. 1-212). Vita e Pensiero.

16. Boman, K., & Raijonkari, K., (2017), Online Video as a Marketing Tool: quantitative survey on video marketing habits. (2017)4

17. Bai, Lu& Chen, Wenqin, (2010), How Internet Marketing Tools Influence Customer Relationship Management: An analysis based on webinar,thesis master, Halmstad University, Sweden.

18. Peelen, Ed& Beltman, Rob, (2013), Customer Relationship Management, 2ed, Pearson Education Limited, United Kingdom.

19. Jayachandran, Satish, Sharma, Subhash, Kaufman, Peter& Raman, Pushkala, (2005), The Role of Relational Information Processes and Technology Use in Customer Relationship Management, Journal of Marketing, Vol.(69), pp.(177- 192).

20-Likert, R., (1932), "A Technique for The Measurement of Attitudes: Archives of Psychology", Published by Columbia University press, New York, p:17

21. Mendoza, L.E& Marius, A.& Perez, M.and Griman, A. C., (2007)."Critical Success Factors For A Customer Relationship Management Strategy" Information and Software Technology, Vol.49, No.8, PP.913-945.

22. Shulka, Mahendra Kumar& Pattnaik, Pinaki Nandan, (2018), Managing Customer Relations in a Modern Business Environment: Towards an Ecosystem-Based Sustainable CRM Model, Journal of Relationship Marketing, Vol.(18), No.(1), pp.(17- 33).

23. Peppers, Don& Rogers, Martha, (2004), Managing Customer Relationships: A Strategic Framework, 1ed, John Wiley & Sons, Inc, Canada.

24. Kumar, V.& Petersen, J.Andrew, (2012), Statistical Methods in Customer Relationship Management, 1ed, John Wiley & Sons Ltd, United Kingdom.

25. Buttle, Francis& Maklan, Stan, (2019), CUSTOMER RELATIONSHIP MANAGEMENT: Concepts and Technologies, 4ed, Routledge, New York.