)Article Beauty management )

الملخص

The article aims to demonstrate the adoption of modern management, which is lacking in most organizations of an aesthetic nature, in building a mental image, modernizing work methods, and administrative and human dealings between employees and customers, in order to provide better service to customers in a modern framework under the name of internal and external beauty management. Where the researcher relied on the method of descriptive and philosophical analysis in following up the variable updates, addressing the weaknesses and enhancing the strengths inherent in the organizational behavior, and dealing with the term beauty management in a way that develops the modern philosophy of beauty and manages it scientifically and logically with high performance. The researcher reached an important conclusion in the qualitative shift in changing the previous mental image towards building green organizations with a new sense and beauty of dealing with scientific, administrative, and human methods.