The Effect Of Consumer Behavior In Marketing Strategy On The Application Of Dal For Food Products (2016 -2022)
DOI:
https://doi.org/10.31272/jae.i145.1293Keywords:
consumer behavior, marketing strategy, Dal Food Products Company, Strategic PoliciesAbstract
The study examined the impact of consumer behaviour on the marketing strategy by applying it to Dal Food Products Company (2016 AD - 2022 AD). The consumer is the starting point for preparing modern strategic marketing policies, especially in light of the modern concept of marketing based on the idea of “producing what can be marketed,” where The institution felt compelled to keep pace with this transformation witnessed by marketing, trying, by all means, to study consumer behaviour and identify the internal and external factors that affect the purchasing decisions taken by the consumer. Hence, in light of the vast amount of products offered for marketing, it has become necessary for every organisation to study what its consumers have in common, to be able to control the game of the competition on the one hand and to reach the level of ambition of its consumers on the other hand.
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References
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Copyright (c) 2024 Hassan Hazbar Ali Radima Al-Faraji, Abdul Khaleq Dinar Abdullah Ibrahim, Saif Al-Din Hassan Obaid Ibrahim
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