Strategic Agility as an Approach to Building Organisational Vigilance within Organisations: An Analytical Study in the Oil Products Distribution Company/Karbala Branch
DOI:
https://doi.org/10.31272/jae.i153.1587Keywords:
Strategic Agility, Organizational Vigilance.Abstract
This research aimed to analyze the role of strategic agility as
approach to building organizational vigilance within organizations
through a field study of the opinions of a sample of employees at the
Karbala branch of the Oil Products Distribution Company, The
importance of the research stems from the fact that it addresses a
modern strategic topic in a vital sector characterized by high
environmental and operational fluctuations, the data collect from a
sample of employees working in the administrative and executive
levels related to decision-making and follow-up, which amounted to
123 individuals by using a questionnaire. A set of statistical methods
(arithmetic mean, standard deviation, and coefficient of variation)
was used to describe the study variables. The questionnaire included
two main axes: the first axis was the dimensions of strategic agility
(strategic sensitivity, clarity of vision, core capabilities, speed of
response, and shared responsibility), while the second axis was the
dimensions of organisational vigilance (employee empowerment,
human resource retention, operational flexibility, and flexibility in
rules and procedures). Based on the analysis of field data, the results
demonstrated the significant role of strategic agility in enhancing
organisational vigilance within the company under study,
particularly through improving the ability to sense and respond
quickly to environmental changes. This supports organisational
readiness and sustained performance in an uncertain work
environment. The research recommended adopting strategic agility
as a management approach to achieving organisational vigilance in
the oil sector by building a flexible organisational environment
capable of confronting uncertainties and future crises.
Downloads
References
[1] Azzouz, N. (2023). Strategic vigilance and its role in achieving organizational agility in the Algerian institution: A case study of Saidal Complex, Annaba Branch. Journal of Economy and Human Development, 14(1), 270–282. https://asjp.cerist.dz/en/article/227724
[2] Al-Murshidi, Z. K. H., & Al-Shammari, A. A. A. (2022). Role of entrepreneurial alertness in enhancing strategic agility. Entrepreneurship Journal for Finance and Business, 3(1), 83–106. DOI: 10.56967/ejfb202220
[3] Al-Shammari, S. H., & Al-Jubouri, M. M. L. (2018). Role of the procurement strategy in achieving integrated industrial distribution: Case study in the General Company for the Distribution of Oil Products. Iraqi Journal of Market Research and Consumer Protection, 10(2), 39–54. https://kiqp.net/bibliography/178099
[4] Shalaby, Y. F. A., & Saad, M. (2025). The role of strategic agility in improving sustainable organizational performance by enhancing competitive advantages in the petroleum sector. Scientific Journal of Commercial and Environmental Studies, 16(2). https://jces.journals.ekb.eg
]5] Reed, J. H. (2021). Strategic agility and the effects of firm age and environmental turbulence. Journal of Strategy and Management, 14(2), 129-149. DOI: https://doi.org/10.1108/JSMA-07-2020-0178
[6] Hagen, T. S., Young, M., Mack, P., Grochowski, J., Kangas, K. W., & Fosnacht, D. R. (2019). Test Sample Production Report Torrefaction of Ponderosa Pine Chips. University of Minnesota Duluth. https://conservancy.umn.edu/items/22b505ac-0eab-4d5f-a1f4-15eef07e09e6
[7] Santala, M. (2009). Strategic agility in a small knowledge intensive business services company: case swot consulting.https://aaltodoc.aalto.fi/items/01af15c4-b876-4db2-bf4b-6ad2bc374674
[8] Murungi, A. M., (2015), influence of strategic agility on competitive capability of private universities in kenya, master's Thesis of business administration (MBA), school of business, university of nairobi. http://hdl.handle.net/11295/90302 (University of Nairobi)
[9] Alsharah, A. M. T. (2020). Impact of strategic agility determinants and dimensions on institutional performance excellence in government institutions in the hashemite kingdom of Jordan. International Journal of Business Administration, 11(5), 29-44. https://elibrary.ru/item.asp?id=76171783
[10] Alkandi, I., & Helmi, M. A. (2024). The impact of strategic agility on organizational performance: the mediating role of market orientation and innovation capabilities in emerging industrial sector. Cogent Business & Management, 11(1), 2396528. DOI: https://doi.org/10.1080/23311975.2024.2396528
[11] Seyadi, A. E., & Elali, W. (2021). The Impact of strategic Agility on the SMEs competitive capabilities in the Kingdom of Bahrain. EuroMid Journal of Business and Tech-Innovation, 31-53. https://ijbeg.com/index.php/1/article/download/78/108
[12] Wiraeus, D., & Creelman, J. (2019). Agile strategy management in the digital age. Springer, Cham.. ISBN/10.1007/978-3-319-76309-5.https://doi.org /10.1007/978-3-319-76309-5 .
[13]Doz, Y., & Kosonen, M. (2008). The dynamics of strategic agility: Nokia's rollercoaster experience. California management review, 50(3), 95-118. https://journals.sagepub.com/doi/abs/10.2307/41166447
[14] Pereira, V., Budhwar, P., Temouri, Y., Malik, A., & Tarba, S. (2021). Investigating Investments in agility strategies in overcoming the global financial crisis-The case of Indian IT/BPO offshoring firms. Journal of International Management, 27(1), 100738. https://www.sciencedirect.com/science/article/pii/S1075425319302649.
[15] Debellis, F., De Massis, A., Petruzzelli, A. M., Frattini, F., & Del Giudice, M. (2021). Strategic agility and international joint ventures: The willingness-ability paradox of family firms. Journal of International Management, 27(1), 100739. DOI: https://doi.org/10.1016/j.intman.2020.100739
[16] Liu, y. (2010), implementing sustainable competitive advantage for proactive operations in global turbulent business environments, Thesis of Industrial Management 19, Universitas Wasaensis. https://osuva.uwasa.fi/bitstreams/a8505a31-fb04-4111-806a-91ffa7163226/download . , ISBN: 978-952-476-319-6 (Universitas Wasaensis), Handle: 10138/23472
[17] Sampath, G., & Krishnamoorthy, B. (2017). Is strategic agility the new Holy Grail? Exploring the strategic agility construct. International Journal of Business Excellence, 13(2), 160-180. https://www.inderscienceonline.com/doi/abs/10.1504/IJBEX.2017.086323
[18] Al-Shilma, M. A. A., & Al-Bayati, B. G. H. (2020). Integrated organizational vigilance and supply chain impacts on the quality of work life: A survey of the views of employees at Ibn Al-Atheer teaching hospital for children. International Journal of Supply Chain Management, 9(1), 805-812.
[19] Kozomara, M. (2022). Mindfulness: A Systematic Review. https://uwindsor.scholaris.ca/items/a3eac195-6b03-4f0b-beb2-97f8d241a174
[20] Vogus, T. J., & Sutcliffe, K. M. (2012). Organizational mindfulness and mindful organizing: A reconciliation and path forward. Academy of management learning & education, 11(4), 722-735. DOI: http://dx.doi.org/10.5465/amle.2011.0002C .
[21] Barry, D., & Meisiek, S. (2010). Seeing more and seeing differently: Sensemaking, mindfulness, and the workarts. Organization studies, 31(11),1505-1530.https://journals.sagepub.com/doi/abs/10.1177/0170840610380802
[22] Ray, J. L., Baker, L. T., & Plowman, D. A. (2011). Organizational mindfulness in business schools. Academy of management learning & education, 10(2), 188-203. DOI: https://doi.org/10.5465/amle.10.2.zqr188
[23] Schoemaker, P. J., & Day, G. S. (2020). Determinants of organizational vigilance: Leadership, foresight, and adaptation in three sectors. Futures & Foresight Science, 2(1), e24. https://onlinelibrary.wiley.com/doi/abs/10.1002/ffo2.24
[24] Kelemen, P., Born, E., & Ondráček, T. (2020). Theorizing on the connection between organizational and individual mindfulness. Economic Research-Ekonomska Istraživanja, 33(1), 1813-1829. https://hrcak.srce.hr/file/369845 , DOI: https://doi.org 10.1080/1331677X.2020.1761852
[25] Lee, N. C. A., & Liu, G. H. W. (2023). Organizational mindfulness perspective on driving enterprise system adaptation and organizational agility. IEEE Transactions on Engineering Management, 71, 5290-5303. , DOI: https://doi.org 10.1109/TEM.2023.3236316
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Zainab Thaer Tawfeeq Alharbi
This work is licensed under a Creative Commons Attribution 4.0 International License.
The journal of Administration and Economics is an open- access journal that all contents are free of charge. Articles of this journal are licensed under the terms of the Creative Commons Attribution International Public License CC-BY 4.0 (https://creativecommons.org/licenses/by/4.0/legalcode) that licensees are unrestrictly allowedto search, download, share, distribute, print, or link to the full text of the articles, crawl them for indexing and reproduce any medium of the articles provided that they give the author(s) proper credits (citation). The journal allows the author(s) to retain the copyright of their published article.
Creative Commons-Attribution (BY) 
