The role of strategic change in achieving sustainable leadership: An exploratory study at Al-Mustansiriya University


  • Prof. Intisar Aziz Hussain
  • L. Hadeel Qasim Aliwi



strategic change, sustainable leadership


The research seeks to determine the role of strategic change in sustainable entrepreneurship, and to achieve this, strategic change was adopted as an independent variable and sustainable entrepreneurship in its dimensions (economic entrepreneurship, social entrepreneurship, environmental entrepreneurship) as an approved variable.

The research problem emerged in several questions about the research variables, the most prominent of which is (What is the type of correlation between strategic change and sustainable leadership in the university in question) A hypothetical scheme was built that defines the nature of the relationship and the influence between the variables, and two main hypotheses were formulated from which sub-hypotheses emerged.

A sample of (50) individuals representing heads of departments and officials of divisions and units at Al-Mustansiriya University was selected. Their opinions were surveyed according to a questionnaire form that was arbitrated for this purpose. The research used advanced statistical methods within the ready-made statistical program (SPSS.).

The research reached a set of conclusions, the most important of which was: the existence of a positive and significant relationship between strategic change and sustainable leadership, the research concluded with a set of recommendations, including: Finding the appropriate tool by which you work to make the change that suits the university's internal and external environment.



Abbas, W., & Asghar, I. (2010). The role of leadership in organizatinal change: relating the successful organizational change with visionary and innovative leadership.‏ Master’s Thesis in Industrial Engineering and Management

Bajdor, P., & Pawełoszek, I. (2020). Data Mining Approach in Evaluation of Sustainable Entrepreneurship. Procedia Computer Science, 176, 2725-2735.‏

Balogun, J. (2001). Strategic change. Management quarterly, 10(1), 2-11.‏

Bhaskar, L. H. (2018). Business process reengineering: A process based management tool. Serbian Journal of Management, 13(1), 63-87.‏

Cohen, B., & Winn, M. I. (2007). Market imperfections, opportunity and sustainable entrepreneurship. Journal of Business Venturing, 22(1), 29-49.‏

Crals, E., & Vereeck, L. (2004, February). Sustainable entrepreneurship in SMEs: Theory and practice. In 3rd Global Conference in Environmental Justice and Global Citizenship, Copenhagen, Denmark ,Vol. 12, No. 14, pp. 1-16.‏

Daft, R.A. (2001). Organizational theory and design. Translated by Parsaean, A; & Arabi, S.M. 1st edition, Tehran. Cultural research publication.

Dean, T. J., & McMullen, J. S. (2007). Toward a theory of sustainable entrepreneurship: Reducing environmental degradation through entrepreneurial action. Journal of business venturing, 22(1), 50-76.‏

Gupta, M. (2015). Organizational Structure affected by Strategic Change. International Journal of Advance Research and Innovative Ideas in Education, 1(3), 372-376.‏

Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning .

Hockerts, K., & Wüstenhagen, R. (2010). Greening Goliaths versus emerging Davids—Theorizing about the role of incumbents and new entrants in sustainable entrepreneurship. Journal of Business Venturing, 25(5), 481-492.‏

Hoogendoorn, B., van der Zwan, P., & Thurik, R. (2019). Sustainable entrepreneurship: The role of perceived barriers and risk. Journal of Business Ethics, 157(4), 1133-1154.‏

Hummels, H., & Argyrou, A. (2021). Planetary demands: Redefining sustainable development and sustainable entrepreneurship. Journal of Cleaner Production, 278, 123804.‏

Katsikis, I. N., & Kyrgidou, L. P. (2017, August). The Concept Of Sustainable Entrepreneurship: A Conceptual Framework And Empirical Analysis. In Academy Of Management Proceedings (Vol. 2017, No. 1, pp. 1-6). Briarcliff Manor, NY 10510: Academy of Management.‏

Khashman, A. M. (2019). The Effect of Business Process Re-Engineering on Organizational Performance: The Mediating Role of Information and Communications Technology. International Journal of Business and Management, 14(9), 132-149.‏

Kieran, S., MacMahon, J., & MacCurtain, S. (2020). Strategic change and sensemaking practice: enabling the role of the middle manager. Baltic journal of management, 15(4), 493-514.‏

Kunisch, S., Bartunek, J. M., Mueller, J., & Huy, Q. N. (2017). Time in strategic change research. Academy of Management Annals, 11(2), 1005-1064.

Macmillan, Hugh; Tampoe, Mahen (2000). Strategic Management. Process, Content and Implementation. Oxford University Press Inc. New York.

McDaniel, S. W., & Kolari, J. W. (1987). Marketing strategy implications of the Miles and Snow strategic typology. Journal of Marketing, 51(4), 19-30.‏

Muñoz, P. (2013). The distinctive importance of sustainable entrepreneurship. Current Opinion in Creativity, Innovation and Entrepreneurship, 2(1( .

Mulwa, F. (2015). Strategic change management: a case study of United Nations office at Nairobi, Kenya (unon) (Doctoral dissertation, University of Nairobi . (

Naghibi, M. A., & Baban, H. (2011). Strategic change management: The challenges faced by organizations. In international conference on economics and finance research (Vol. 4, pp. 542-544).‏

Nedjoua, Saoudi , Fateh, Medjahdi & Charaf , Brahimi ,2017, " A Conceptual Overview Of Sustainable Entrepreneurship '' , The International Journal Of JFBE 2(I), 370-394.

O'Neill, Jr, G. D., Hershauer, J. C., & Golden, J. S. (2006). The cultural context of sustainability entrepreneurship. Greener Management International, (55), 33-46.‏

Onyango, W. P. (2014). Effects of organization culture on change management: A case of the vocational training Centre for the Blind and Deaf Sikri. European Journal of Business and Management, 6(34), 204-214.‏

Petrescu, R. (2010). Organizational change process-steps to A successful change. Annals of the University of Craiova-Economic Sciences Series, 3(1), 1-6.‏

Toma, S. G., Grigore, A. M., & Marinescu, P. (2014). Economic development and entrepreneurship. Procedia economics and finance, 8, 436-443.‏

Rajasekaran, B. (2013). Sustainable entrepreneurship: Past researches and future directions. Journal of Entrepreneurship and Management, 2(1), 20.‏

Robinson, G. J., & Lundstrom, W. J. (2003). Market expansion strategy: development of a conceptual market expansion decision scorecard. Strategic Change, 12(5), 259-272.‏

Schaltegger, S., & Wagner, M. (2011). Sustainable entrepreneurship and sustainability innovation: categories and interactions. Business strategy and the environment, 20(4), 222-237.‏

Shepherd, D. A., & Patzelt, H. (2011). The new field of sustainable entrepreneurship: Studying entrepreneurial action linking “what is to be sustained” with “what is to be developed”. Entrepreneurship Theory and Practice, 35(1), 137-163.‏

Siangchokyoo, N., Klinger, R. L., & Campion, E. D. (2020). Follower transformation as the linchpin of transformational leadership theory: A systematic review and future research agenda. The Leadership Quarterly, 31(1), 101341.‏

Yadav, K., & Guha, S. (2019). The Regulatory Framework of Corporate Restructuring in India: Implications and Emerging Issues. Available at SSRN 3310189