تاثير التسويق الحركي في الحد من الشيخوخة التنظيمية/ دراسة تحليلية لآراء عينة من العاملين في المصارف العاملة في ادارة زاخو المستقلة

[1] Ajayi, Olalekan Ezekiel& Adeyeye, Charles Tolulope& Adebayo, Philips Olugbenga& Jenyo, Bola Olufunke, (2024), Marketing Innovation and the Performance of Small and Medium Enterprises in Oyo Township, Nigeria: The Mediating Role of Research and Development (R&D), African Journal of Management and Business Research, Vol. 14, No. 2, pp. 131-144. DOI: 10.62154/zv92ss07 DOI: https://doi.org/10.62154/zv92ss07

[2] Ali, Khaled, Walid, Bechichi, and Majlakh, Salim, (2023), The Impact of Organizational Aging Dimensions on Total Quality Management in the University from the Perspective of the Faculty: An Applied Study on a Group of Algerian Universities, Journal of Contemporary Economic Research, Volume 06, Issue 1. Doi:10.3389/fpsyg.2022.874209 DOI: https://doi.org/10.3389/fpsyg.2022.874209

[3] Ankit Gupta, (2020), Movement Marketing. Marketing Concept, pp.1-2, https://translate.google.iq.

[4] Bany, B. M., (2024), Entrepreneurial Thinking Practices and Their Impact on Reducing Organizational Aging: An Analytical Survey in the Men's Clothing Factory in Al-Najaf Al-Ashraf Province, International Journal of Advancement of Social Science and Humanity, Vol. 17, pp. 19-30.‏ https://doi.org/10.34093/megxm226

[5] Bashir, Muhammad, (2020), Behavioral skills of the administrative leader and their relationship to empowering work groups in the industrial institution: A field study in the Ain Touta Cement Company (SCIMAT) Batna Province as a model, PhD thesis, Faculty of Humanities and Social Sciences, University of Hadj Lakhdar Batna.

[6] Bechichi, Walid, Majlakh, Salim, and Smaali, Fawzi, (2020), The Impact of Organizational Aging on Job Burnout: An Applied Study on Workers at the Bir El Ater Phosphate Mining Complex in Tebessa, Academy of Social and Human Studies, Volume 12, Issue 2. https://asjp.cerist.dz/en/article/120889

[7] Bonsu, C. O., (2024), The Effects of Bureaucracy on Organizational Performance, International Journal of Multidisciplinary Studies and Innovative Research, Vol. 12, No. 2, pp.1795-1802.‏ https://ijmsirjournal.com/

[8] Bouasla, Rachid, Bechichi, Walid, and Majlakh, Salim, (2020), The Impact of Organizational Aging on Quality of Work Life: An Applied Study on Workers at the Bir El Ater Phosphate Mining Complex, Tebessa, Journal of Economic Studies, Volume 11, Issue 1. https://doi.org/10.34118/djei.v11i1.103 DOI: https://doi.org/10.34118/djei.v11i1.103

[9] Czinkota, Michael R. & Masaaki, Kotabe & Demetris, Vrontis& Riad, S. Shams, (2021), Marketing Management, Past, Present and Future, 4th Edition, Springer Nature Switzerland. DOI: 10.1007/978-3-030-66916-4 DOI: https://doi.org/10.1007/978-3-030-66916-4

[10] Davies, E. O., Nsiegbe, G., & Elike, O. J., (2023), Bureaucratic Structures and Service Delivery in Rivers State Senior Secondary Schools Board,‏ Journal of Public Administration and Social Welfare Research, Vol. 9, No. 1. DOI: 10.56201/jpaswr.v9.no1.2024.pg38.55

[11] Edwin, Australia J. Nijssen, (2018), Entrepreneurial Marketing an Effectual Approach, 2th Edition, New York. https://doi.org/10.4324/9781315199863 DOI: https://doi.org/10.4324/9781315199863

[12] Gal, Karin & Kenneth, Preiss, (2003), Strategic Marketing Models for a Dynamic Competitive Environment, Journal of General Management, Vol. 27, No. 4, 1-16. https://doi.org/10.1177/030630700202700405 DOI: https://doi.org/10.1177/030630700202700405

[13] Giles, W. D, (1991), Marketing Kinetics, Journal of Marketing Intelligence & Planning, Vol. 9, No. 5, pp. 4–8. https://doi.org/10.1016/0024-6301(91)90254-L DOI: https://doi.org/10.1108/EUM0000000001100

[14] Gotteiner, S., Mas-Machuca, M., & Marimon, F, (2019), Fighting organizational decline: a risk-based approach to organizational anti-aging, Management Research Review, Vol. 42, Issue .11, pp. 249–277. https://doi.org/10.1108/MRR-09-2018-0367. DOI: https://doi.org/10.1108/MRR-09-2018-0367

[15] Hopkins, C.& Wood, C.& Siemens, J. & Anne, Raymond, M, (2015), A multi-method investigation of consumer response to marketing activities during life transitions, Journal of Consumer Marketing, Vol. 31, Issue. 1, pp. 39–53. https://doi.org/10.1108/JCM-09-2013-0720. DOI: https://doi.org/10.1108/JCM-09-2013-0720

[16] Hussein, Ahmed Alawi, (2022), “The Impact of Creative Leadership on Reducing Organizational Aging: A Field Study of the Opinions of Employees in Branches of Al-Rasheed Bank in the Holy Governorate of Karbala,” Master’s Thesis, College of Administration and Economics, University of Karbala.

[17] Hussein, Ahmed Alawi, and Al-Yassiri, Akram Mohsen Mahdi, (2023), The Impact of Creative Leadership on Reducing Organizational Aging: A Field Study of Employees' Opinions in Al-Rasheed Bank Branches in the Holy Karbala Governorate, Iraqi Journal of Administrative Sciences, Volume 75, Issue 19. https://doi.org/10.71207/ijas.v19i75.1815 DOI: https://doi.org/10.71207/ijas.v19i75.1815

[18] Jianping, Peng & Orcid, Qun Qin & Tanya, Tang, (2022), The Influence of Marketing Innovations on Firm Performance under Different Market Environments: Evidence from China, Sustainability Journal, Vol. 13, No. 18, pp. 1-15. https://doi.org/10.3390/su131810049. DOI: https://doi.org/10.3390/su131810049

[19] Joensuu, Salo Sanna & Matos, M. & Fátima, Ferreiro & Rosa, A & Salavisa, I, (2021), The role of digital orientation and market orientation in generating marketing capability in SMEs, (Eds), Proceedings of the 16th European Conference on Innovation and Entrepreneurship ECIE 2021, Vol. 1, pp. 460-467. https://doi.org/10.34190/EIE.20.103 DOI: https://doi.org/10.34190/EIE.20.103

[20] Keil-Hipp, D. T, (2024), Spinning Wheels & Organizational Decline: Testing an Instrument for Validity and Reliability, (Doctoral dissertation, Bowling Green State University).‏

[21] Kotler, Philip, (2005), The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought, Journal of Public Policy & Marketing, Vol. 24, No. 1, pp. 114–116. https://doi.org/10.1509/jppm.24.1.114.63903 DOI: https://doi.org/10.1509/jppm.24.1.114.63903

[22] Lavrinovich, A. V., & Sorokina, A. I, (2021), Signs of organization aging as an actual issue of modern management. https://rep.polessu.by/bitstream/123456789/24341/1/Signs.pdf

[23] Litz, Reginald. A., & Pollack, Jeffrey. M, (2015), Interfirm Rivalry between Small Hardware Stores and “Big Box” Retailers: Market Commonality and Product Mix Similarity as Antecedents to Competitive Response, Journal of Small Business Management, Vol. 53, No. 2, pp. 436–449. https://doi.org/10.1111/jsbm.12071 DOI: https://doi.org/10.1111/jsbm.12071

[24] Mansikkamäki, S, (2023), "Organizational aging and performance 2.0: Broadening the view." JYU dissertations. https://urn.fi/URN:ISBN:978-951-39-9278-1

[25] Myles, Bassell& Sonia, Lambert, (2018), Marketing Leadership in a Knowledge Economy, Atlantic Marketing Journal, Vol. 7, pp. 1-16. https://digitalcommons.kennesaw.edu/amj/vol7/iss1/3/

[26] Nagarajan, N. R., Wada, M., Fang, M. L., & Sixsmith, A., (2019), Defining organizational contributions to sustaining an ageing workforce: a bibliometric review, European Journal of Ageing, Vol. 16, pp. 337-361. https://doi.org/10.1007/s10433-019-00499-w DOI: https://doi.org/10.1007/s10433-019-00499-w

[27] Niracharapa, Tongdhamachart & Sakkarin, Niyomsilpa, (2022), Mediating Effect of Digital Marketing Capability on Marketing Effectiveness of Community Enterprises in Nakhon Pathom Province, Thailand, Malaysian Journal of Communication, Vol. 38, Issue. 1, pp. 201-220. https://doi.org/10.17576/JKMJC-2022-3801-11 DOI: https://doi.org/10.17576/JKMJC-2022-3801-11

[28] Otakar, Ungerman& Jaroslava, Dedkova& Katerina, Gurinova, (2019), The impact of marketing innovation on the competitiveness of enterprises in the context of Industry 4.0, journal of Competitiveness, Vol. 10, Issue. 2, pp. 132 – 148. https://doi.org/10.7441/joc.2018.02.09 DOI: https://doi.org/10.7441/joc.2018.02.09

[29] Palmer, Mark & Geoff, Simmons & Katy, Mason, (2014), Web-based social movements contesting marketing strategy: The mobilization of multiple actors and rhetorical strategies, Journal of Marketing Management, Vol. 30, No. 4, pp. 383-408. https://doi.org/10.1080/0267257X.2013.818574 DOI: https://doi.org/10.1080/0267257X.2013.818574

[30] Pinto, R., Serra, F., Falaster, C., Guerrazzi, L. A., & Ferreira, M. P, (2024), The effect of resource slack on organizational decline of large Brazilian companies: the moderating effect of the industry’s dynamic, Management Research, Journal of the Iberoamerican Academy of Management, Vol. 22, No. 1. https://doi.org/10.1108/MRJIAM-07-2023-1444 DOI: https://doi.org/10.1108/MRJIAM-07-2023-1444

[31] Rizvanovi´c, Belma & Zutshi, Aneesh & Antonio, Grilo & Tahereh, Nodehi, (2023), Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing, Technological Forecasting & Social Change, Vol. 186, pp. 1-23. https://doi.org/10.1016/j.techfore.2022.122128 DOI: https://doi.org/10.1016/j.techfore.2022.122128

[32] Scott, Goodson, (2018), Movement Marketing strategy explained: what is the enemy of your brand, pp. 1-2, https://www.thedrum.com .

[33] Sterev, Nikolay, (2017), Marketing leadership: the industry 4.0 need of next generation marketing, Trakia Journal of Sciences, Vol. 15, pp. 99-103. doi:10.15547/tjs.2017.s.01.01 DOI: https://doi.org/10.15547/tjs.2017.s.01.018

[34] Stern, Neill& Dary, McKee& Gregory, M. Rose, (2008), Developing the organization's sensemaking capability: Precursor to an adaptive strategic marketing response Author links open overlay panel, Industrial Marketing Management, Vol. 36, Issue. 6, pp. 731-744. https://doi.org/10.1016/j.indmarman.2006.05.008 DOI: https://doi.org/10.1016/j.indmarman.2006.05.008

[35] Wilson, Ozuem & Alina, O'Keeffe & Geoff, Lancaster, 2015, Leadership marketing: an exploratory study, Journal of Strategic Marketing, Vol. 21, pp. 37-41. https://doi.org/10.1080/0965254X.2014.1001867 DOI: https://doi.org/10.1080/0965254X.2014.1001867

[36] Xueli, Zhang& Yarou, Li& Yixin, Zhong& Shuai, Wang, (2024), Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation, Advances in Journalism and Communication, Vol. 12, No. 2, pp. 374-386. https://doi.org/10.4236/ajc.2024.122019 DOI: https://doi.org/10.4236/ajc.2024.122019