The impact of production capabilities and relations capabilities on the social dimension of sustainable marketing: an analytical prospective study in the General Company for Electrical and Electronic Industries - the energy-saving lighting factory (LED) a

Abstract

       The research aims to study the impact of production capabilities and the capabilities of relationships on the social dimension in the industrial sector, specifically in the energy-saving lighting factory (LED) in the General Company for Electrical and Electronic Industries, as it is one of the important factories in the industrial sector because of its great importance in assembling and manufacturing lighting lamps (LED) of all kinds, external and internal, and marketed to the public and private sectors. The research community reached (173) individuals, and a random sample of (138) respondents was taken from the disciplines (of engineering, technical, and administrative). The questionnaire was the main tool for collecting data and information. The program (SPSS V.24) was used to show the results with the help of several statistical methods, the most important of which are (the weighted arithmetic mean, the standard deviation, the coefficient of variation, the Spearman correlation coefficient, and the simple linear regression coefficient). The research reached a set of conclusions, the most important of which is the existence of a significant correlation between production capabilities, relations capabilities, and the social dimension of sustainable marketing. The most prominent recommendations were in order to achieve the social dimension of sustainable marketing in the factory under discussion. Greater attention should be paid to production capabilities and relations capabilities, by working on developing skills, expertise, and technology used and improving them constantly, communicating with customers to know their needs, and negotiating with suppliers in order to provide materials. Good initial at competitive prices.