The Impact of Strategic Improvisation on Achieving Organizational Success: An Explorative Study of Sample Opinions of the Administrative Leaders in the Iraqi Board of Tourism

Abstract

This research aims to manifest the impact of strategic improvisation on achieving organisational success on the level of the tourism board. To achieve this, the variable of strategic improvisation has been measured with three sub-dimensions: (efficiency & activity). The study starts with a central problem, including many questions about the nature of the relation between its variables in the field; the most important one is (whether there is any impact on the strategic improvisation on achieving the organisational success of the tourism board). The questionnaire is used as the primary method of collecting data and information. Data was collected from (35) respondents representing the study sample administrative leaders in tourism authority by adopting a questionnaire that included (20) items. To analyse and process data statistically, the research depends on a set of statistical methods used in the program (Spssv.29). it has reached a set of conclusions; the most important one is the concept of improvisation, which is considered a new model of quick learning, adaptation and strategic renewal. The study's results have shown a significant indication of strategic improvisation in organisational success. Has reached a set of recommendations. The most important one is that the tourism board has to employ the dimensions of strategic improvisation with (intuition. Invention, and spontaneity) in its activities and decisions to achieve success and peculiarity.