شخصية العلامة التجارية وتأثيرها بالثقة العلامة التجارية (دراسة استطلاعية لعينة من شركات السفر والسياحة في بغداد)

تيغزة، محمد بوزيان (2012)،التحليل العامــــلي الاستكشافي والتوكيدي مفاهيمهما ومنهجيتهما، الطبعة الاولى، دار المسيرة للطباعة والنشر ، عمان ، الأردن.

محمد,عبادة,2009,طوير صورة العلامة التجارية أداة من أدوات تحقيق الميزة التنافسية "دراسة صنف منتجات التلفاز",مذكرة مقدمة لنيل شهادة الماجستير ,جامعة قاصدي مرباح ـ ورقلة,الجزائر

مراد،صلاح احمد ، الاساليب الاحصائية في العلوم النفسية و التربوية والاجتماعية ،الطبعة الثانية ،مكتبة الانجلو المصرية ، القاهرة ،مصر ،2011

Aaker, J. L., (1997), “Dimension of Brand Personality,” Journal of Marketing Research, 34 (3):347-356.

Agarwala, R., Mishra, P., & Singh, R., (2019), “Religiosity and consumer behaviour: A summarising review,” Journal of Management, Spirituality & Religion, 16(1), 32-54.

Amberg, N., & Fogarassy, C., (2019), “Green consumer behaviour in the cosmetics market,” Journal of Resources, 8(3), 137.

Chatterjee, S.C. & Chaudhuri, A., (2005), “ARE TRUSTED BRANDS IMPORTANT ?,” Marketing Management Journal, 15(1), pp.1–16.

factor. Journal of Brand Management, 11, 4, 317–330.

Fetscherin, M., (2019), “The five types of brand hate: How they affect consumer behaviour,” Journal of Business Research, 101,116-127.

Ika, N, and Kustini, (2011), “Experiential marketing, emotional branding, and brand trust and their effect on loyalty on Honda motorcycle product,” Journal of Economics, Business, and Accountancy Ventura, Vol. 14, No. 1, April 2011:19-28.

Indradewa, R., Tjakraatmadja, J.H. and Dhewanto, W., (2015), “Alliance strategy in an R&D energy sector project: a knowledge-based view perspective,” International Journal Knowledge Management Studies, Vol. 6, No. 4, pp.337–352.

Indradewa, R., Tjakraatmadja, J.H. and Dhewanto, W., (2016), “Alliance strategy in R&D contractual projects for the energy sector: the perspective of the knowledge and resource-based views,” International Journal.

Karnilev Sergey Sergeyevg, Multiple Regression, (2002), “Publishing House Statistical Science Library Moscow Russian Federation,” First Edition.

Phau, I., & Lau, K.C., (2001), “Brand personality and consumer self-expression: Single or dual carriageway?,” Journal of Brand Management, 8, 6, 428–44.

Plummer, J.T., (2000), “How personality makes a difference,” Journal of Advertising Research, Nov-Dec, 79–82.

Roberts, C., (2010), “Exploring brand personality through archetypes”, Master Thesis, East-Tennessee State University

Sirgy, M. J., Grewal, D. and Mangleburg, T. F., (2000), “Retail environment, self-congruity, and retail patronage: An integrative model and research agenda,” Journal of Business Research model and research agenda. Journal of Business Research49:127-1.

Valette-Florence, p., (2003), “The personality of the brand: assessment and perspectives,” Revue Française de Gestion, (4), 145-162., pp.145-149.

Warren, C., Barsky, A., & McGraw, A. P., (2018), “Humor, comedy, and consumer behaviour,” Journal of Consumer Research, 45(3),529–552

Wee, T.T., (2004), “Extending human personality to brands: The stability,”.