The effect of targeting the market on the choice of integrated distribution strategy

Authors

  • أ.م.د. سرمد حمزة جاسم
  • محمد معيوف لفته

Keywords:

Market Targeting, Integrated Industrial Distribution Strategy.

Abstract

One of the most important reasons that led to the selection of the topic
is its importance to the industrial customer as a whole, whether the
government sector or the private sector, and the problem of research
crystallizes the problem of knowledge and field, either important
include the provision of large funds in the case of the company in the
cost leadership within the industry in which it operates, and research
objectives are The objective of the research is to find an integrated
industrial distribution strategy that corresponds to the impact of market
targeting in guiding the company's efforts by providing the industrial
customer's requirements of products and providing them in a timely
manner through The relationship between the independent variables
(the impact of market targeting) and the dependent variable (the

Published

2022-04-05