Employee Experience Engineering in Smart Organizations and Its Impact on Human Sustainability: The Mediating Role of Design ThinkingAn Analytical Study at the Iraqi Airways State Company
DOI:
https://doi.org/10.31272/jae.i153.1629Keywords:
Employee Experience Engineering, Human Sustainability, Design Thinking, Iraqi Airways.Abstract
this study aimed to analyze the impact of employee experience (EX) engineering on human sustainability within a smart -organization context , and to examine the mediating role of design thinking in this relationship , at the Iraqi Airways state company as vital service organization facing the challenges of digital restructuring and talent retention the study addressed the problem of the weak integration of employee -experience elements and the limited use of design thinking logic in shaping that experience , which affects the sustainability of human capital .
a descriptive -analytical method was adopted . aquestionnaire was administered to a purposive sample of 52 respondents representing top , middle , and executive managerial levels , including an expert, a deputy directore-general , adepartment director, section heads , division heads ,and employee . data were analyzed using means , standard deviations ,cronbach,s alpha ,pearson correlation ,regression analysis ,and mediation testing .
the finding revealed a significant positive correlation and effect of EX enginereeing on human sustainability and that design thinking partially and significantly mediates this relationship (proportion mediated =49%), with the full model explaining 58.6% of the variance in human sustainability . the study recommended institutionalizing design -thinking methodology in employee -journey design , establishing an employee experience unit linked to human -sustainability indicators , and adopting the proposed measurement -and - improvement model .
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