ابعاد الجودة وانعكاساتها في الخدمات المصرفية – دراسة استطلاعية في مصرف الخليج التجاري

Abstract

    Quality is one of the most popular intellectual and philosophical concepts. It has attracted the attention of many researchers, academics, field and others. The success of the unit depends to a large extent on the quality of its goods and services, which leads to gain new customers and increase the profitability of the unit and enhance its competitive position. In order to achieve a high level of quality, the unit needs to produce a good product or provide a highly satisfactory service to the quality dimensions. The unit provides high quality goods or services that satisfy customers. Therefore, the current study focuses on studying these dimensions and measuring the percentage of completeness of services provided by the bank. Of it was (64.45%), which shows that those services meet an acceptable degree of dimensions of quality banking service where it requires the management of the bank to increase that percentage through attention to the quality of what they offer banking services to customers dealing with the bank.