العلاقة بين تكنولوجيا المعلومات والتسويق الابتكاري واثرها في ريادة الاعمال -دراسة تحليلية مقارنة بين عينة من المصارف الحكومية والخاصة العاملة في بغداد

Abstract

    The information technology and innovative marketing are the most important challenges facing the surveyed banks work which will pereflect negatively on achieving leadership of the banking business. So the research aims to determine the relationship between IT and marketing innovative banks surveyed, and show of the effect of that relationship on the  entrepreneurship of those banks, as well as highlighti the points of differences ameng the re search variables, and to serve the surveyed banks work, and use the descriptine research methodology descriptive on the of a questionnaire which has been distributed to a sample of banks in Baghdad governorate) state banks and Private banks) evenly by (35) to identify each of them to be total (70), It was the use of statistical several of them (the arithmetic mean, standard deviation, and F test, and test T, f, ).

With  Find a set of conclusions and recommendations,the research has ended including no effect if a sign spirits marketing innovative in entrepreneurship are bigger than information technology for banks research sample, which requires confirmation attention to marketing innovative and exploit it better and more in the achievement of business entrepreneurship for banks research sample, taking into account information technology have , as evidenced by the impact of information technology, innovative marketing in entrepreneurship for private banks was greater than the government banks and the effect was a difference in information technology than in the innovative marketing individually, but when I was taking the impact of information technology and marketing innovative Ssuyth afternoon a big difference to the impact of information technology his innovative marketing.