The impact of information technology in enhancing competitive advantage - a survey study in some private banks
DOI:
https://doi.org/10.31272/jae.i143.1219Keywords:
Competitive advantage, information technology, simple linear regression, correlation coefficientAbstract
This research aims to identify the impact of information technology on achieving competitive advantage. The study population consisted of 70 questionnaires, and the variables were coded and entered into the SPSS statistical program to analyze the research data under study. It was found that there is a correlation between information technology and competitive advantage, as the dimensions of information technology significantly affect competitive advantage. The study sample was from some private banks in the Baghdad Governorate. The study concluded that information technology is influential and essential in improving competitive advantage. The research reached a set of recommendations, including diversifying information technology by studying the market, identifying customers’ wants and needs, and keeping pace with technological development in the banking field.
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[14] Porter, M. E. (2011). Competitive advantage of nations: creating and sustaining superior performance. Simon and Schuster.
[15] Yahiya Al-Khasawneh , The Role of the Quality of Banking Services and Their Impact on Improving the Competitive Advantage for the Islamic Banks An Empirical Study of the Islamic Banks Operating in Jordan. Journal of Business and Management. Vol.7, No.9, 2015. (Paper) ISSN 2222-2839 (Online).
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