Comprehensive Marketing and its Effect on Organizational Excellence: Applied Research in the General Company for Vegetable Oil Industry
Keywords:
Holistic Marketing - Organizational ExcellenceAbstract
The business environment is witnessing rapid changes, and these risky changes have
generated great pressure on businesses, led to the adoption of new trends and strategies
beyond the traditional orientation of all sections of the organization, and from this point
stemmed from the reasons for choosing the subject of comprehensive marketing and its
significant impact in achieving organizational excellence.
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