اثر تبني القدرات الديناميكية التسويقية في تحقيق التفوق التنافسي -بحث مقارن في بعض شركات الاتصال العراقية

Abstract

   The current research Links  between two variables key sectors with great importance in the field of marketing and field of strategy, namely, (a dynamic marketing capabilities, competitive superiority), and the researcher is seeking to stand on the effect of dynamic marketing capabilities to achieve competitive superiority in the telecommunications sector, represented by (Asia_Cell , Cork Telecom) , research was conducted on the sample included(31)managers from Asia-Cell Company in Baghdad, and (30) managers from Korek Telecom company in Baghdad, The research found that there are significant differences between the surveyed companies in the adoption of dynamic marketing capabilities, and therefore made a series of recommendations