اثر ادارة علاقات الزبائن بالاحتفاظ بالزبون في قطاع التأمين

Abstract

   The purpose of this research is to identify the impact of customer relationship management on customer retention at the insurance sector, from the perspective of customer. An appropriate sample of customer of insurance companies operating in Amman was chosen due to the difficulty of counting them. (400) questionnaires were distributed to  the members of the sample for using it to collect necessary primary data to test the research hypotheses. The most important results of the research showed that there is an impact of the development of the relationship with customer and interact with them to retain them in insurance companies operating in Jordan, while understanding and identifying the customer does not happen influence workers retention.