انعكاس التشارك المعرفي علع الميزة التنافسية - بحث ميداني في شركة زين الاثير للاتصالات

Abstract

Today's organizations are often criticized for resisting change and for not adopting an
innovative approach to improving future business performance. As a result of the sharp
changes in the work environment, organizations are fully aware of the importance of
knowledge sharing and its impact on competitive advantage. Through current research, a
conceptual model has been developed to support and implement an appropriate approach
to knowledge sharing to ultimately contribute to competitive advantage. Hence the
problem of research, which diagnoses the degree of awareness of the research sample
selected from Zain Al Atheer Telecom in Baghdad, reflected the knowledge sharing
impact on the competitive advantage. To illustrate the relationship between the research
variables, the research hypothesis, which consists of two main hypotheses, was
formulated. Persons, a simple linear regression test), was also selected stratified random
sample of directors of senior management and managers of departments, divisions and
units of Zain Knowledge sharing is positively reflected in competitive advantage. A set
of recommendations has also been formulated that will hopefully be used by the
stakeholders